Privacy Policy
NationalBroadside.com (“we”, “our”, or “us”) is committed to upholding the highest standards of privacy and data protection. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you use our website and services. We value your trust and are committed to processing your data lawfully, transparently, and securely, in full compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Scope of this Policy and Data Controller Role
This Privacy Policy applies to all personal data processed through the website located at nationalbroadside.com and any associated services we offer. NationalBroadside.com acts as the data controller for the purposes of GDPR and is otherwise responsible for determining the purposes and means of processing your personal data.
2. Categories of Data We Process
We collect and process various categories of personal data depending on your interaction with our website and services. These include:
– Usage Data: Information about how you access and use nationalbroadside.com, including your IP address, browser type, time zone settings, referring URLs, and session duration.
– Account Data: Information you provide when creating an account, such as your full name, postal address, email address, and telephone number.
– Profile Data: Data related to your preferences, behavior patterns, purchase history, and activity across our platform.
– Communication Data: Records of inquiries, feedback, support requests, and your interactions with our customer service teams.
– Technical Data: Details about the devices you use to access our services, including device type, operating system, platform, and system configuration.
– Transaction Data: Payment processing information, including billing address, payment method, transaction values, and delivery information.
– Preference Data: Details of your communication preferences, marketing opt-ins, browser cookies, product interest categories, and survey responses.
3. Legal Bases for Data Processing
We process your personal data based on lawful bases, as outlined below:
– Consent: Where you have given us explicit permission to process your data for specific purposes (e.g., subscribing to our newsletters).
– Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into such a contract.
– Legal Obligations: Where necessary for compliance with applicable laws or regulatory requirements.
– Legitimate Interests: Where it is in our legitimate interest to operate our business and deliver services, provided those interests do not override your rights and freedoms (e.g., to prevent fraud, improve our website, or market relevant products).
4. Your Data Protection Rights
Under GDPR and CCPA, you have the following rights, subject to eligibility and verification:
– Right of Access: You may request a copy of your personal data that we hold.
– Right to Rectification: You may request correction of inaccuracies in your data.
– Right to Erasure: You may request deletion of your personal data, subject to legal retention requirements.
– Right to Restriction: You may request that we restrict processing of your data under certain circumstances.
– Right to Data Portability: You may request transmission of your data to another controller in a structured, commonly used, machine-readable format.
– Right to Object: You may object to our processing of your data, including for direct marketing.
– Rights under CCPA: In addition to the above, California residents may request disclosure of categories of personal information collected, purposes of collection, and third parties shared with, and may request that we do not “sell” their data, as defined by CCPA.
To exercise any of these rights, please contact us at [email protected] and we will respond in accordance with applicable legal timelines and requirements.
5. Data Security
We implement robust technical and organizational measures to secure your personal data, including but not limited to:
– Encryption of personal data in transit and at rest;
– Strict access controls and authentication protocols;
– Regular data backups and secure storage infrastructure;
– Staff training on data protection and information security policies.
Despite these measures, no system is completely infallible. As such, we encourage you to take steps to protect your account credentials and report any suspected unauthorized access.
6. International Transfers
Because nationalbroadside.com may operate globally, your data may be transferred to and processed in countries outside your jurisdiction, including the United States. Where such transfers occur, we implement appropriate safeguards to ensure your data remains protected, such as:
– Standard contractual clauses approved by the European Commission;
– Binding corporate rules or equivalent certifications;
– Transfer only to countries with adequate data protection laws recognized by the European Commission or relevant authority.
7. Data Retention
We retain your personal data only for as long as necessary for the purposes for which it was collected, including for legal, accounting, or reporting requirements. Retention periods vary by category:
– Usage Data: Kept for up to 12 months;
– Account and Profile Data: Retained for the duration of your account and up to 24 months after account termination;
– Communication Data: Retained for 3 years or as required by regulatory compliance;
– Transaction Data: Maintained for financial audits and legal record-keeping for 7 years;
– Preference Data: Retained while active preferences remain applicable or until revoked by the user.
8. Use of Cookies and Tracking Technologies
NationalBroadside.com uses cookies and similar technologies to enhance your user experience and to analyze website traffic. Types of cookies we use:
– Essential Cookies: Required for basic functionality and security of the website;
– Functional Cookies: Remember your settings and preferences;
– Analytics Cookies: Help us understand user behavior to optimize our services (e.g., via Google Analytics);
– Performance Cookies: Improve loading speed and detect errors across devices.
9. Cookie Management and Opt-Out
You have the right to manage your cookie preferences upon visiting nationalbroadside.com. By accessing our cookie banner or browser settings, you can:
– Accept or reject non-essential cookies;
– Opt-out of analytics tracking;
– Withdraw consent at any time by clearing stored cookies or updating your selection.
We honor Do Not Track (DNT) signals from browsers where technically possible. CCPA and GDPR-compliant opt-out mechanisms are built into our system.
10. Protection of Children’s Privacy
Our services are not directed toward children under the age of 13, and we do not knowingly collect personal data from anyone under this age. If we become aware that personal information from a child under 13 has been collected, we will delete such data promptly. If you believe we have processed such data, please notify us at [email protected].
11. Updates to this Privacy Policy
We reserve the right to revise this Privacy Policy at our discretion. Substantive changes will be communicated through prominent notices on nationalbroadside.com or via direct communication if appropriate. Continued use of our services following the implementation of changes indicates your acceptance of the revised policy.
12. Contact Us
Should you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is handled, you may contact us at:
Email: [email protected]
We are committed to upholding our legal obligations under GDPR, CCPA, and other applicable privacy laws. If you have any concerns about your privacy or the handling of your personal information, please reach out to us using the contact information above.